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Most people and companies who have a vision of starting a company, acquiring a stabilized commercial real estate property, or getting their mobile app funded will face many difficult hurdles and decisions on the path to realizing their success.  Being prepared up front is the key to successfully navigating the world of private capital and equity.  

Having a knowledgeable partner like 5th Avenue Capital is also invaluable, as an experienced partner will have faced and overcome many of the hurdles you will have to overcome in order to reach your success goals.  Commercial and public lending sources are very different from private capital and equity routes, and you will need to know a few things before-hand so you are well equipped for success on your path to project funding.

Before writing a great executive summary, it is imperative to know what an executive summary is.  Knowing what an executive summary is, and what investors are looking for in a solid executive summary are the keys to writing a great summary.  After all, the objective of the executive summary is to eventually get your project funded.  Before that, however, the main purpose of the summary is to get the attention of a qualified and interested investor or fund manager.  Without getting the initial attention of the right investor, your project has no real chance of arriving at the funding stage.

In short, an executive summary is a condensed business plan that usually includes information about the project principals (managers and/or owners), the background about the project, the need or niche in the market if applicable, the financial proforma (or projections), and any other supporting documentation for the validity of the business project being submitted for funding.