Over the last century, the practice of dentistry has not changed that much. What has changed are the materials, medications, and technology. The business model for managing a dental practice has, for the most part, remained unchanged. In the past, the most important marketing tools for dentist were a good listing in the phone book and word-of-mouth marketing from patients, family, and friends. A major paradigm shift occurred in the 1990s. Now many individuals do not have phone books at home as they rely on the Internet. And, social media has amplified the effect of word-of-mouth marketing (for positive and negative reviews). The owners of a dental practice could rapidly and significantly increase the value of their business by improving the functionality of their website, improving the quality of the content of their website, developing a social media campaign, making the interaction with their patients more efficient, and using technology to educate their patients.